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Posts tagged ‘specialty’

Creating Alliances

The strategic alliance is a joint venture and partnership between two companies or individuals to advance each other’s position. Especially in today’s business environment, it’s quicker and less expensive to gain additional markets and sales. By creating a successful alliance, you and your alliance partner will gain much value in many ways.

Begin by evaluating what products, services, niches, and specialties you offer. Identify your niches which are the market segments your focus on. For example: entrepreneurs, dentists, schools, parents and home owners etc. Identify your specialty, which is a set of skills or proficiencies that can be used across many professions, industries, and niches. A specialty is what you’re good at doing or making or teaching or selling.

Next – identify your target professions, industries, niches, and specialties that you would like to pursue. Now make an “I Wish List.” For example: “I wish my Dental Practice Building Workbooks were standard training for every dental office worker nationwide.” Then you think about individuals and businesses you could create an alliance with that would put your workbook in every dental practice in the country. You could reach out to the Dental Association and offer to speak at their annual meeting, as long as your materials were available at the back of the room. Contact editors of magazines who go to that market and offer to write free articles in exchange for mention of your workbook and your website. Any company that sells products to dental practices, make an offer to their email data base in return for leads you provide for them. The ideas are endless.

You see your “I Wish List” has helped you identify your target, and you are now going full steam ahead. So make an “I Wish List”, get out of the box, get away from “going it alone,” think big, and do brainstorm sessions with your associates. You will be surprised at how many different ways you can create alliances to improve your business for very little or no expense. So . . .just do it!