Breaking free to the ultimate you!

Archive for September, 2011

Creating Alliances

The strategic alliance is a joint venture and partnership between two companies or individuals to advance each other’s position. Especially in today’s business environment, it’s quicker and less expensive to gain additional markets and sales. By creating a successful alliance, you and your alliance partner will gain much value in many ways.

Begin by evaluating what products, services, niches, and specialties you offer. Identify your niches which are the market segments your focus on. For example: entrepreneurs, dentists, schools, parents and home owners etc. Identify your specialty, which is a set of skills or proficiencies that can be used across many professions, industries, and niches. A specialty is what you’re good at doing or making or teaching or selling.

Next – identify your target professions, industries, niches, and specialties that you would like to pursue. Now make an “I Wish List.” For example: “I wish my Dental Practice Building Workbooks were standard training for every dental office worker nationwide.” Then you think about individuals and businesses you could create an alliance with that would put your workbook in every dental practice in the country. You could reach out to the Dental Association and offer to speak at their annual meeting, as long as your materials were available at the back of the room. Contact editors of magazines who go to that market and offer to write free articles in exchange for mention of your workbook and your website. Any company that sells products to dental practices, make an offer to their email data base in return for leads you provide for them. The ideas are endless.

You see your “I Wish List” has helped you identify your target, and you are now going full steam ahead. So make an “I Wish List”, get out of the box, get away from “going it alone,” think big, and do brainstorm sessions with your associates. You will be surprised at how many different ways you can create alliances to improve your business for very little or no expense. So . . .just do it!

Top 10 questions to ask yourself as you move toward retirement

We have been talking about retirement in the last few entries. The topics that were discussed are:

  • The old and new meaning of retirement.
  • The importance of finances – plus 14 other success factor that attribute to a successful retirement.
  • The Challenges and how this can and should be the best part of you life.

Here are 10 questions to ask yourself as you move toward retirement:

  1. Why am I retiring?
    Am I tired? Need a change? Need a year away from work? Want to travel?
  2. Do I really want to retire [not work]?
    Am I calling it retirement when, in fact, I’d rather keep working, but on a limiting basis?
  3. What haven’t I done yet that I’ve always wanted to do or try? [your bucket list]
    Travel extensively? Paint? Write? Volunteer? Be lazy? Read for pleasure? Watch TV? Be entertained? Take great care of my body? Etc.
  4. How much choice do I really have, financially?
    How much can I spend each month without worry? Are my investments safe enough for me? Do I need to work part time or in cycles [like every 6 months or every several years]? Do I need to move into a smaller home/condo? Etc.
  5. How good is my relationship with my children/family?
    Am I loved/wanted? Am I a drag? How often will I/we be seeing them?
  6. How good is my relationship with self and my spouse?
  7. How can I stay healthy for as long as possible?
  8. What are the traps that other retiree’s fall into that I wish avoid?
  9. How will I continue to feel vital and get all of my emotional, physical, intellectual, spiritual needs met?
  10. Do I truly realize that THIS is MY time – to do EXACTLY as I wish?

Most people spend more time planning their vacations than they do planning for their retirement. I would like to help you with your plan. I encourage anyone considering retirement to think about and answer these questions honestly. Feel free to contact me for further information or if you have any questions.